Discover Fall 2018

Understanding customer behaviour is the foundation of all successful startups! This 6 week applied program will teach entrepreneurs how to engage customers and discover their motivations, preferences, and needs. Participants will be expected to conduct multiple customer interviews, reporting results of those interviews, and continue to mould their business model on a weekly basis. By the end of the program, participants will analyze their results to determine viability of their opportunity, and be positioned to build a minimum viable product based on customer feedback.

Participants are expected to commit at least 15 hours/week for in class sessions and homework deliverables.

Program Dates

- Each session will take place from 9AM to 12PM -

Sept 5 - Customer Discovery Basics

Sept 19 - Solving a Problem

Oct 3 - Competition and Status Quo

oct 17 - Presentations

"Having my feet held to the fire has been great. I was ready to launch something which surely would have flopped because I haven’t done the research." – Tristan Zastrow

"I would highly recommend the Discover program to anyone considering starting a company in Calgary. It was a great way to field test your idea." – Mike Webster

For more information, please contact:

Madeline Kendrew

Programs Specialist, Entrepreneur Development

Email: mkendrew@calgarytechnologies.com